Having worked both agency and client-side, I believe there is real value for businesses working alongside professional freelancers for their PPC services .There is value for small businesses and start-ups that simply cannot afford the excessive agency fees. There is value for medium and larger businesses, when it is not cost-effective to employ a  salaried in-house marketer. And there is a value for agencies themselves, in ad hoc overflow work, covering leave and for smaller agencies with limited PPC knowledge looking to outsource.

RESTRUCTURE & RETURN

MONTHLY PPC MANAGEMENT & REPORTING

Account structure is key to delivering positive ROI and building account longevity. Has your account become neglected and fallen short of targets? Let me restructure and return. I have tested and proven agency-level best practices that are based around improving quality score, helping you pay less CPC while maintaining and even improving ad position. Saving costs and improving performance.

Full service, ongoing monthly PPC management. I manage the strategy, build or restructure your account, test and implement optimizations and supply informative monthly reporting. I have a portfolio of successful clients benefiting from my strategical, analytical and proactive approach to PPC management. My experience, my time and my decisions.

FREE ACCOUNT AUDITS

DIGITAL AGENCY CONSULTANCY

I can offer a no-obligation FREE PPC account audit for Google ads customers looking to answer questions like “am I wasting my budget?”, “why am I not getting the level of leads and sales I’m after?” and “why is my click-through rate (CTR) so low?”. Completed by me, no automation tools.

My work with agencies is flexible based on your agency’s needs. I can offer full-service PPC management for small agencies who don’t have an in-house PPC resource, or I can work on a brief-by-brief basis, alongside digital agencies looking to cover ad hoc overflow work or leave. For agencies seeking new business, I can supply proposals, keyword research, search volumes and cost to assist pitches.

ADVANCED ACCOUNT AUDITS

KEYWORD RESEARCH, SEARCH VOLUMES & COSTING

A level above my free PPC audit, I take an extensive look into your account, covering all aspects of PPC. Google Ads and Bings Ads, tracking and conversion setup, account structure, keyword selection and match types, search query analysis, ad copy analysis, bid management review, ad extension implementation, quality score review, remarketing setup and strategy, device performance plus lots more. You’ll take away a comprehensive list of action points that will immediately improve account performance.

Looking to explore PPC as a marketing channel? For a small fee, I can put together a keyword proposal, with expected search volumes and monthly costing. You’ll have takeaway figures to decide if PPC is a viable option for your business.

DATA ANALYSIS & INSIGHTS

NEW ACCOUNT BUILDS

Tracking and analytics are crucial to running a successful PPC account. Without the feedback of analytics, you’re running blind. I can set up Google Analytics for your website, including goals and eCommerce conversions. Already have data? Let’s digest the numbers and make them useful.

Already have experience in managing Pay-Per-Click but need a structurally sound, best-practice-based account build to move forward with? Let me help. My accounts are built with a naming convention and structure that makes ongoing management and optimization simpler. For new accounts, I can add £50-£75 worth of FREE Google Ads credit to your first month’s budget.

SOCIAL MEDIA MARKETING

The growth and reach of social media marketing shouldn’t be ignored. Looking to increase your social following, push an offer, drive website visits or promote content? Facebook and Twitter are highly effective channels to target existing and prospective customers.